We may all be in the gutter, but some of us are looking at the stars (Oscar Wilde). I think with the advent of user generated content you could build up a good following online through your cooking.
Take a look at what the successful youtube cooking channels are doing in terms of presentation, what they are tagging their videos, what style of presenting they use. Obviously you want your own unique style but there's no harm in seeing what they do and taking on board their selling points. Everyone does that.
Then add your own content, recipes and regularly respond to comments etc You probably know all this, (it looks pretty professional already) I must confess to not being able to cook so I will subscribe to your channel.