I usually don't care, as long as it is a well made movie, intelligent, and not targeted for the 8 year old, Happy Meal crowd....Merchandising, Endorsements, and Special Effects driving a movie makes me want to...

uke We have to have a cute, little character that we can sell on lunch boxes, at Burger King and McDonalds, on bags of Doritos and bottles of Mountain Dew, and as an action figure...Star Wars movies are a good example of this...I do tend to avoid Romance movies, and absolutely hate Musicals...I have no interest in watching Titanic, Chicago, Out of Africa, the English Patient, or any of the new Star Wars movies... :lol