It DOES look good. However I think Anet sold out a bit, away from their original 'philosophy' or image. That being 'free to play'
and 'no grind
'. I played guild wars A LOT in the past. In the first couple of years there were no hard modes, only bonuses and it was a fairly simple game. Grinding went as far as farming for obsidian armor. I went to warcraft on and off for four years. I quit that 6 months ago and played nothing. I recently came back to guild wars, bought GW:EotN and so much has changed.
What I'm getting to is the store bought items, some of which are cosmetic and some practical. You don't have
to buy them of course but the storage space truely annoyed me. For someone with a 6 year old account and a lot of items, pets etc I think it's pretty mercenary that storage is not available to buy in-game (additional, non real money payed storage other than the same tabs you could buy years ago in-game). Especially after so long. Also the armors crap on any in-game armors, even obsidian. I really don't like this virtual store/real money consumerism that is taking over gaming now and I largely blame Blizzard. So many companies are copying. I wouldn't have a problem if you could 'buy' everything available in the store by in-game means. Even RTS games which were traditionaly pick up and play have created a capitalist grind over time 'city building' and virtual store market. It's disgusting actually. As a former 'Age of_' series fan. I feel the newer AOE Online basically copied warcraft's layout, stuck it's name on the franchise and created a crap RTS you have to pay for. AoM was so much better, free and no grind.
Hard mode, especially the vanquishing is a HUGE grind and a low quality way IMO of recycling content. It doesn't really mean anything, other than you have spent time grinding. The same for surviver, it's a superficial title. Anyone going after that is just going to farm fairly safe mobs, or certain mobs with a certain pretty safe build over and over and over, which devalues the title.
The point was it looks great, I am a Guild Wars fan despite what I've wrote. I'm playing it now. I just severely dislike how Anet have handled GW's purchases and I have a fear even though I think the game will be great, that the best items will be store bought and there will be this hugely mercenary sales market. I don't think it will be truely FTP. More like a pay to unlock. I have read that they are apparently creating a system where you can buy a virtual currency which then goes on store bought items. So players can trade a second in-game currency. I'm not sure how that will work out.